While working as an Innovation Producer with Yellow Shoes I was able to tackle many projects that used concepting, copywriting, and art direction for projects published in multi-media outlets including social media, print, and digital platforms.
Concept: "Anyone Can Cook" is a new series concept for Epcot International Food and Wine Festival where people can experience cooking their favorite dishes from Food and Wine Festival alongside Disney chefs for a one-of-a-kind experience.
So many people have switched from carrying cash to paying with cards and even digitally. Too often do we see Salvation Army volunteers ringing a bell and donning a Santa hat and walk by them, guilty that we have no pocket change to donate.
Idea: To promote donation-giving in a digital age, Salvation Army might implement ways to give digitally (by text and QR code) while still making human connections with the bell-ringers. These new partnerships would be advertised with a :90 second TV spot that features a sole bell-ringer who would then be joined up by more fellow bell ringers for an epic bell-ringing flash mob playing a Christmas carol for passers by, generating an organic audience and a crowd of people eager to donate digitally for the first time.
Disney Dreamers Academy sends 100 lucky high schoolers are chosen to attend a special 4 day seminar and are inspired to dream big and get a jump-start on making their dreams come true. The challenge was to come up with a new look and feel for the 2018 Disney Dreamers Academy.
Concept: An easy to learn and play card game that helps you loosen up and make multiple pitches for many crazy combinations. Cards can include descriptive cards such as 'electric' and 'augmented reality' which you would pair with an object card such as 'Hula Hoop' or 'Sandwich' to create a convincing pitch to the other players, who would vote on the most convincing pitch.